Key Considerations For Successful Data Integration

Peter Chase, Founder and Executive Vice President at Scribe Software has a nice data integration piece at DestinationCRM.com. Much of what frames his article come from the finding in Scribe’s recent State of Customer Data Integration survey. As Mr. Chase states, “Our survey confirms what the market is telling us—that for reasons largely having to do with the added complexity and concerns brought to the table by cloud CRM deployments, actual between-systems integration of CRM and other business systems is astonishingly low—just 10 percent to 33 percent. Only 16 percent of respondents indicate full integration among business systems (up just one point from 2012).”

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