Determine loyality of customer
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Determine loyality of customer
Hi,
I want to create something for analyzing the loyality of customer. They pay every month a amount and we define them as loyal when they pay 24 months, every month. We try to find factors that influence loyality. I'm thinking of building a snapshotfact per month, per customer and after 24 months a cusotmer is loyal (1) or not (0). If they pay one month not, the cstomer is not loyal anymore.
Good idea? Better ideas?
Gr,
Hennie
I want to create something for analyzing the loyality of customer. They pay every month a amount and we define them as loyal when they pay 24 months, every month. We try to find factors that influence loyality. I'm thinking of building a snapshotfact per month, per customer and after 24 months a cusotmer is loyal (1) or not (0). If they pay one month not, the cstomer is not loyal anymore.
Good idea? Better ideas?
Gr,
Hennie
hennie7863- Posts : 31
Join date : 2009-10-19
Re: Determine loyality of customer
There are a lot of ways to deal with segmentations such as this. Usually these are calculated and loaded as attributes of Customer. You could have a snapshot, but it is often more difficult to work with from a end-user query standpoint. Fact tables would typically be built if you plan to do analysis of customer movement among segments over time.
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